Certificates & Certifications
Ongoing learning enables me to always provide the best timely advice to my clients.
HubSpot Academy Inbound Marketing Certification
The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology. The curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.
So Me Academy Certificate of Social Media Marketing
160 part social media marketing course including Introduction to social media, Auditing your organization, Social media monitoring, Facebook, Twitter, LinkedIn, Pinterest, Google+, Blogging, Instagram, and YouTube.
Dot Native Certifications
The Academy of Digital Business Leaders has created Dot Native, an ongoing, 60 minutes per week online training program which awards badges for successful completion of courses. These are currently the courses I have earned badges in:
Dot Native Certified: Brand
Dot Natives possessing this badge are aware of the strategies and tactics used in branding and have an understanding of how vital brand is in every aspect of a successful company. Course introduces the principles of brand and how to build and manage a successful brand. Explains how to develop an effective brand strategy, including brand visions, insights and an integrated marketing mix. Looks at how a brand takes shape, is implemented and evaluated and finally how it is protected over time.
Dot Native Certified: Social Media
Dot Native’s possessing this badge are aware of the strategies and tactics used in social media marketing and have an understanding of how to develop, implement and manage a social media plan. Course outlines how to recognise social purpose and build a basic strategy around it, including understanding audiences and channels, identifying competitors and measuring success. Explains how to evaluate your social media channels, build a social plan and the importance of continually auditing social media channels.
Dot Native Certified: Mobile Marketing
Dot Natives possessing this badge are aware of the strategies and tactics used in mobile marketing and have an understanding of how to create content that is relevant and valuable to their customers. Course explores the trends in mobile behaviour and the importance of having a clear and defined mobile opportunity strategy. Looks at the opportunities presented by mobile, the role of mobile in the customer journey and how social media and mobile work together. Highlights the difference between apps, responsive sites and mobile sites and which best suits your plan and strategy.
Dot Native Certified: Content Marketing
Dot Native’s possessing this badge are aware of the strategies and tactics used in content marketing and have an understanding of how to create content that is relevant and valuable to their customers. Course introduces content marketing and explains the importance of creating a valuable content proposition. Covers the challenges faced by brands and how to generate solutions to these challenges. Explains how to recognise the right resources to create and curate content, and how to create and manage a content calendar.
Dot Native Certified: Search Engine Marketing
Dot Natives possessing this badge are aware of the strategies and tactics used in search engine marketing and have an understanding of how to create content that is relevant and valuable to their customers. Course covers developing effective search strategies, understanding what target audiences are searching for and identifying, measuring and evaluating search opportunities. Explains the distinction between ads and organic functionality and provides guidance on how to evaluate why people click.
Dot Native Certified: Customer Relations Management
Dot Natives possessing this badge are aware of the strategies and tactics used in CRM and have an understanding of how to create content that is relevant and valuable to their customers. Course explores the meaning of CRM, looking at the essentials of the CRM landscape, the role of the customer and the implications of CRM to your brand. Looks at ‘consumer centric’ thinking, the customer lifecycle, CRM platforms and planning, and the importance of continuing to test and learn.
Dot Native Certified: Digital Awakening
Dot Natives that have earned this badge have watched all Digital Awakening video tutorials and passed assessment activities throughout this learning cube with a final quiz score of 70% or above. Dot Natives possessing this badge are aware of the strategies and tactics used in digital marketing and have an understanding of how digital affects every aspect of the marketing mix. Course provides a detailed overview of the digital landscape and highlights the importance of digital marketing skills and the transformation of marketing techniques. This course also introduces Dot Native and the variety of elements that form Digital throughout your experience in our community.